Ethical Consumer Behaviour: Can Critical Incidents Make a Difference?

Minoo Farhangmehr, Alexandra Malheiro and Ana Soares

No 331, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: The last two decades have been fruitful in the development of research into ethical consumer behaviour. Notwithstanding this growing interest, the majority of studies focuses on measuring consumers' ethical attitudes and beliefs, neglecting the understanding of actual behaviour. This investigation aims at a deeper understanding of ethical consumer behaviour. A qualitative approach, based on 20 interviews with Portuguese consumers was undertaken. Results reveal a typology of consumption issues identified by consumers as having a moral and social nature. Furthermore, results highlight that different critical episodes may impact ethical consumer behaviour.

Keywords: Consumer Behaviour; Social Responsibility; Ethics (search for similar items in EconPapers)
Date: 2011
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