The Social Enterprise. An Empirical Study for Romania

Lucica Matei () and Cristina Sandu

No 336, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: The social enterprise knows a dynamic of organization and functioning, under different legal forms, starting from NGO to enterprise, covering the domain of public services, functioning independently or in public sector - private sector partnership. It plays a dominant role in the economic growth, in solving the social problems, in the process of knowing the needs for goods and public services with social impact on special groups. The aim of this paper is, starting from the theoretical concepts of social enterprise experiences, to analyze the forms of social enterprises developed through the projects undertaken in Romania and the ways of using social marketing in designing and developing these activities

Keywords: social enterprise; segmentation; target groups; promotion; public-private partnership (search for similar items in EconPapers)
Date: 2011
New Economics Papers: this item is included in nep-hme and nep-tra
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Citations: View citations in EconPapers (2)

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