The Problems of Creating the State Brand "Russian Nation" as a Tool of Socio-Political Marketing

Sergey Naumov

No 341, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: Investigation of the new innovative regulatory instruments of social and political marketing aimed at encouragement of social initiative becomes topical in the context of modernization in the Russian Federation. The brands created by the state are among the tools that are targeted at promotion of socio-political interests. The branding of the ‘Russian Nation' in the form of the common civic identity meets a number of obstacles. The study analyses the ethnic background of the Russian Federation and how it determines adoption of the brand ‘Russian' Nation' by various population groups.

Keywords: Socio-Political Brands; Ethnic Communities; National Identity; Mass Co nsciousness (search for similar items in EconPapers)
Date: 2011
New Economics Papers: this item is included in nep-mkt and nep-tra
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.apas.admpubl.snspa.ro/handle/2010/340
Our link check indicates that this URL is bad, the error code is: 500 Can't connect to www.apas.admpubl.snspa.ro:80 (A connection attempt failed because the connected party did not properly respond after a period of time, or established connection failed because connected host has failed to respond.)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nsu:apasro:341

Access Statistics for this paper

More papers in Apas Papers from Academic Public Administration Studies Archive - APAS Contact information at EDIRC.
Bibliographic data for series maintained by Ani Matei ().