How Personal Values Influence Romanian CSR Managers` Involvement in CSR Campaigns

Anca Diana Serban ()
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Anca Diana Serban: Faculty of Communication and Public Relations, National University of Political Studies and Public Administration

Management Dynamics in the Knowledge Economy, 2015, vol. 3, issue 4, 729-748

Abstract: This study focuses on identifying the ratio between the individual and organization authority of CSR managers concerning decision making within the campaigns they coordinate. The sample includes the top 100 Romanian companies selected by turnover. The way in which the managers’ values interact with the organization authority is a subject treated poorly in both international and Romanian literature. This study, which has an exploratory character, investigates how personal values lead Romanian CSR managers to develop and coordonate CSR campaigns and to what extent these values are part of the campaign messages compared to the values of the company for which they are made. The main results of this scientific paper refers to the correlation between the CSR managers’ values and the campaigns that they coordinate.

Keywords: personal values; organization authority; CSR; message; manager. (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:nup:jrmdke:v:3:y:2015:i:4:p:729-748

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