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Understanding online consumer ratings and reviews

Oecd

No 289, OECD Digital Economy Papers from OECD Publishing

Abstract: This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including misleading and deceptive practices, a lack of accuracy, and consumer biases. It also points to issues for further consideration by consumer policy makers and enforcement authorities, as well as businesses and consumer organisations.

Date: 2019-09-06
New Economics Papers: this item is included in nep-pay and nep-reg
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Citations: View citations in EconPapers (12)

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https://doi.org/10.1787/eb018587-en (text/html)

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