Online Shoppers Acceptance An Exploratory Study

Andysah Putera Utama Siahaan and Muhammad Dharma Tuah Putra Nasution
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Andysah Putera Utama Siahaan: Universitas Pembangunan Panca Budi

No 4hs6x, INA-Rxiv from Center for Open Science

Abstract: Consumers are increasingly easy to access to information resources. Consumers quickly interact with whatever they will spend. Ease of use of technology an impact on consumer an attitude are increasingly intelligent and has encouraged the rise of digital transactions. Technology makes it easy for them to transact on an e-commerce shopping channel. Future e-commerce trends will lead to User Generated Content related to user behavior in Indonesia that tends to compare between shopping channels. The purpose of this study was to examine the direct and indirect effects of Perceived Ease of Use on Behavioral Intention to transact in which Perceived Usefulness is used as an intervening variable. The present study used the descriptive exploratory method with causal-predictive analysis. Determination method of research sample used purposive sampling. The enumerator team assists in the distribution of questionnaires. The results of the study found that the direct effect of perceived ease of use on behavioral intention to transact is smaller than that indirectly mediated by perceived usefulness variables.

Date: 2018-06-29
New Economics Papers: this item is included in nep-pay and nep-sea
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Persistent link: https://EconPapers.repec.org/RePEc:osf:inarxi:4hs6x

DOI: 10.31219/osf.io/4hs6x

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