Influence of Store Characteristics and Products of Consumers in Indonesia to Impulsive Buying Behaviour

Aditya Halim Perdana

No u8ckn, INA-Rxiv from Center for Open Science

Abstract: Impulsive buying tendencies can be found in shopping centers such as malls. The number of malls also cause consumer lifestyles to change. Impulsive behavior in one shopping is influenced by product characteristics and store characteristics. The purpose of this study is to determine whether the characteristics of stores and products affect the consumer's impulse purchases at malls in Indonesia. This study examines as many as 435 respondents with descriptive quantitative approach. Online questionnaire dissemination and data analysis using multiple linear regression. Results of this study are the characteristics of the store and product characteristics significantly affect the purchase of impulsive. The relationship of R square variables is 0,343.

Date: 2018-05-20
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Persistent link: https://EconPapers.repec.org/RePEc:osf:inarxi:u8ckn

DOI: 10.31219/osf.io/u8ckn

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