Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Baut dalam B2B ( Studi Kasus PT. Komoda Indonesia )

Deni Saputra and Jhanghiz Syahrivar

No 2g9yf, OSF Preprints from Center for Open Science

Abstract: The main purpose of this research is to investigate the main factors in organizational buying behavior for bolt products. The nature of this research is qualitative by presenting primary data collected through semi structured questionnaire and conducting interviews with five companies that regularly buy bolt products from PT. Komoda Indonesia. Based on the previous literatures, there are eight factors that influence organizational buying behavior in B2B system: Product Specification Factor, Supplier Factor, Buyer's Factor, Economic Factor, Market Factor, Relationship Factor, Decision Maker Factor, and Factor of Information Source. The result of this research suggests that there are three main factors in decision making of bolt product which are Product Specification Factor, Supplier Factor, and Company Factor.

Date: 2018-07-03
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:2g9yf

DOI: 10.31219/osf.io/2g9yf

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