PENGARUH RELATIONSHIP QUALITY TERHADAP LOYALITAS NASABAH TABUNGAN TAPLUS PADA PT. BANK NEGARA INDONESIA (PERSERO) TBK CABANG RENGAT

Joe Vandra and Aminar Sutra Dewi

No 36t8r, OSF Preprints from Center for Open Science

Abstract: The purpose of this research is to analyze the influence of trust, satisfaction, and commitment to customer loyalty of Taplus savings at PT. Bank Negara Indonesia (Persero) Tbk Branch Rengat. Population in this research is all customer of Taplus at PT. Bank BNI Branch Rengat Riau which amounted to 15,173 people. The sampling technique used is random sampling, while the number of samples used for the analysis is 100 people. Data analysis techniques used to test the hypothesis is multiple linear regression. As for hypothesis testing using statistical t test. The results showed that the variable of trust does not have influence on customer loyalty of Taplus savings at PT. Bank Negara Indonesia (Persero) Tbk Branch Rengat. While the variable satisfaction and commitment have a significant influence on the loyalty of customers of Taplus savings at PT. Bank Negara Indonesia (Persero) Tbk Branch Rengat.

Date: 2018-12-07
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:36t8r

DOI: 10.31219/osf.io/36t8r

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