PENGARUH PENGGUNAAN TEKNOLOGI DALAM PEMASARAN PARIWISATA SELAMA MASA PANDEMI COVID-19 DI INDONESIA

Dedy Iswanto, Febriyanti Amol, Suwandi S. Sangadji and Forman Halawa
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Suwandi S. Sangadji: Universitas Nuku

No 3gknb, OSF Preprints from Center for Open Science

Abstract: Technology has an important role to play in advancing sustainable tourism destinations. The purpose of this study is to determine the effect of technology on tourism marketing during the COVID-19 pandemic in Indonesia which can be used as material for decisions by tourism practitioners and is useful for researchers in the tourism sector. This research was conducted using a systematic literature review (SLR) of 2 reference articles from Scopus. The results show no antecedents from tourism marketing that were studied during the COVID-19 pandemic. In addition, there is a positive influence of technology on tourism marketing during the COVID-19 pandemic. There are several consequences of technology adoption in tourism marketing: trust, visitors' interest, and tourist behavior. However, this research still has limitations on the reference sources used (only Scopus), so it is recommended to add a database for future researchers and other research problem formulations.

Date: 2024-02-28
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:3gknb

DOI: 10.31219/osf.io/3gknb

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