Media Trust and Persuasion

Shuhei Kitamura and Toshifumi Kuroda
Authors registered in the RePEc Author Service: 黒田敏史

No 4h6qe, OSF Preprints from Center for Open Science

Abstract: This study examines the effect of media use on media trust and persuasion using a large-scale randomized field experiment, which was conducted in collaboration with the nation's most trusted media outlet. By randomly increasing the capacity for viewing its TV programs, we found that this treatment increased support for government policies by increasing program viewing time, which is, as we demonstrate, biased in favor of the government. Furthermore, we determined that the effect is driven mostly by those who trusted the outlet more than other broadcasters and that their levels of trust in the outlet were even *increased* by our treatment, which we call *endogenous persuasion*. By contrast, we did not discover heterogeneous effects with respect to political preferences. To better understand the mechanism underlying these findings, we developed a model of endogenous persuasion.

Date: 2021-11-16
New Economics Papers: this item is included in nep-ban, nep-exp, nep-pol and nep-soc
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:4h6qe

DOI: 10.31219/osf.io/4h6qe

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