AKTIVITAS PEMASARAN PRODUK SIMPANAN PT. BANK TABUNGAN NEGARA (PERSERO)Tbk KANTOR CABANG PADANG

Ratna Widayati and Rizki Amelia

No 5x2c4, OSF Preprints from Center for Open Science

Abstract: The development in the banking industry as well as opening the era of free information has contributed to greater competition between banks. Competition led to similar companies competing to create a strategy to win the competition, one of which is the marketing strategy. PT. Bank Tabungan Negara (Persero) Tbk. Padang Branch Office conduct marketing activities of deposit products using the marketing mix strategy into the programs created. In the banking service products are components of the marketing mix, namely Product, Price, Place, and Promotion, which is in development now, has undergone additions into: People, Process, and Phisical Evidence. Seven of the marketing mix is able to support customers' purchasing decisions. It is seen from the achievement of the target product, namely fund raising savings, deposits, and current accounts.

Date: 2019-02-15
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:5x2c4

DOI: 10.31219/osf.io/5x2c4

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