The Commercial Pathway Methodology

Patrick Durkin and Colin Keogh

No 675sc, OSF Preprints from Center for Open Science

Abstract: This paper introduces a novel commercialization methodology, The Commercial Pathway Methodology, tailored specifically for EU funded Research and Development (R&D) projects, integrating the principles of the Lean Startup methodology. Leveraging the unique challenges and opportunities presented by EU funded projects, this approach aims to enhance the commercial viability of R&D outcomes while optimizing resource allocation. By adopting iterative processes, customer-centric validation, and agile market entry strategies, this Commercial Pathway Methodology offers a new perspective on driving innovation from the laboratory to the marketplace within the context of EU R&D initiatives.

Date: 2023-08-11
New Economics Papers: this item is included in nep-ppm and nep-sbm
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:675sc

DOI: 10.31219/osf.io/675sc

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