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Effect of market orientation, marketing capability, product innovation on performance

Eric Vincent

No 8j467, OSF Preprints from Center for Open Science

Abstract: Orientasi pasar, kapabilitas pemasaran, dan inovasi produk adalah faktor penentu keberhasilan suatu perusahaan. Penting bagi perusahaan untuk memahami strategi ini untuk meningkatkan performa perusahaan dan nilai tambah dimata pelanggan.

Date: 2021-10-12
New Economics Papers: this item is included in nep-cse
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:8j467

DOI: 10.31219/osf.io/8j467

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