Green Digital Nudging and channel relationships

Simone Aiolfi

No 8wuzy, OSF Preprints from Center for Open Science

Abstract: The promotion of responsible behavior is one of the main areas of nudging and, more recently, digital nudging. Technologies can enable new forms of horizontal and vertical relationships in a pre-competitive context where negotiating perspectives are overcome by a collective benefit that can generate reputational effects. In this case, the role of Institutions is indispensable, especially in the FMCG sector where there is high intrabrand-competition. Starting from these considerations, the paper explores the potential organizational architectures in the topic of sustainable digital nudging through a critical review of the main national and international initiatives.

Date: 2023-02-06
New Economics Papers: this item is included in nep-env and nep-pay
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:8wuzy

DOI: 10.31219/osf.io/8wuzy

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