ANALYSIS OF THE EFFECT OF HALAL CERTIFICATION ON CONSUMER TRUST AND BRAND LOYALTY

Dede Al Mustaqim and Dini Fazriani

No 9d3jg, OSF Preprints from Center for Open Science

Abstract: In the business world, companies must understand the importance of halal certification in influencing consumer perceptions and trust in their brands. Consumers tend to trust and feel comfortable using products or services that have halal certification, because they believe that the product meets strict halal requirements. This study aims to examine the effect of halal certification on consumer trust and brand loyalty. Halal certification is a label that guarantees that a product or service meets the halal standards set by religious authorities. Consumer trust and brand loyalty are important factors in building long-term relationships between consumers and brands. This study uses a library research approach. The results of this study are expected to provide a better understanding of the effect of halal certification on consumer trust and brand loyalty. The practical implications of this research can assist companies in developing more effective marketing strategies for halal products or services.

Date: 2023-07-05
New Economics Papers: this item is included in nep-agr and nep-isf
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:9d3jg

DOI: 10.31219/osf.io/9d3jg

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