PENGGUNAAN TENAGA PROFESIONAL DALAM IKLAN PRODUK BARANG DAN JASA KAITANNYA DENGAN PERLINDUNGAN KONSUMEN

Ratna Widayati

No 9ynvz, OSF Preprints from Center for Open Science

Abstract: Advertising is one form of marketing products and services which are very well known in the community. But so many forms of advertising that actually banned, just a lot shown on television. As the use of physicians, health professionals, or the actor who plays a doctor or health worker in drug advertising. Doctors use the drug ads will only mislead the public as consumers, because doctors are more competent when it comes to drug problems. Directly with the public will believe that drugs advertised although there is no guarantee they can cure. Furthermore it will cause unfair competition among the manufacturers of drugs, because every manufacturer will race to put on doctors or the actor who played the doctor to advertise their drug products. Thus the independence of physicians as if mortgaged or disadvantaged by side with a particular product or brand, while also able to mislead the public as users / consumers of the product.

Date: 2019-03-12
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:9ynvz

DOI: 10.31219/osf.io/9ynvz

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