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A review on the most common pricing strategies

Hofa Abid
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Hofa Abid: Bt research scoiety

No a274h, OSF Preprints from Center for Open Science

Abstract: Any product's price is incredibly complicated and intense since it is the result of a lot of calculations, research effort, risk-taking abilities, and knowledge of the market and the customers. Before pricing a product, the company's management evaluates everything, including the product's segment, a consumer's capacity to pay for the goods, market circumstances, competitor activity, production and raw material costs, or the cost of manufacturing, and, of course, the margins or profit margins. This research review the common pricing strategies of firms and showed that each pricing strategy has its own set of justifications and market reach.

Date: 2022-02-01
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:a274h

DOI: 10.31219/osf.io/a274h

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