The value of environmentally unsustainable hotel service components to guests - A discrete choice experiment

Dorine von Briel, Astrid Kemperman and Sara Dolnicar
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Sara Dolnicar: The University of Queensland

No a9wbe, OSF Preprints from Center for Open Science

Abstract: To contribute to the global effort of making production and consumption more sustainable, the tourism industry must reduce the provision of non-essential service components with negative environmental consequences. This study (1) identifies unsustainable non-essential accommodation services, (2) determines their comparative importance, (3) pinpoints which can be removed with minimal impact on the value of the hotel package for guests, and (4) assesses the potential of two alternative theory-based approaches informed by framing theory (risk reduction by providing autonomy and gain- and loss-framing of price) as implementation strategies for the phasing out of non-essential unsustainable service components. Results from a discrete choice experiment at aggregate and market segment level suggest that tourists see little value in most non-essential unsustainable service components and that gain-framing the price represents the most promising phase-out strategy.

Date: 2022-03-07
New Economics Papers: this item is included in nep-dcm, nep-env and nep-tur
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:a9wbe

DOI: 10.31219/osf.io/a9wbe

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