Incorporating Sustainability Contexts in Marketing

Atharva Navaratne

No djtvz, OSF Preprints from Center for Open Science

Abstract: All things considered, integrating sustainability into marketing strategies has the potential to profoundly shape consumer perception and brand loyalty. By aligning with consumer values and addressing social and environmental concerns, brands can forge deeper connections and drive positive impact. The integration of sustainability in marketing is marked by challenges which necessitate genuine commitment, transparency, and adaptability. As the discourse on sustainability continues to evolve, the strategic interplay between brands and consumer still remains pivotal in shaping a more responsible marketplace.

Date: 2023-08-25
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:djtvz

DOI: 10.31219/osf.io/djtvz

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