THE ROLE OF THE MARKETPLACE SHOPEE AS A NECIS62 MARKETING MEDIA IN COMAL DISTRICT, PEMALANG REGENCY

Muslikhatun Nazilah

No dmkpa, OSF Preprints from Center for Open Science

Abstract: Shopee is a growing marketplace in Indonesia. Shopee is currently used by business owners to promote their products. In Pemalang itself, many businessmen have used Shopee as a sales promotion medium, namely the Necis62 store which produces various adult and children's clothing with competitive quality. Necis62 promotes its products by opening an offline store at Pasar Kandang Comal. Along with the development of increasingly advanced and complex technology continuously. Necis62 is required to conduct and track technological developments. One of them is by conducting promotional activities through E-Commerce Shopee. Shopee plays a big role for the Necis62 store by participating in the free shipping program and extra cashback can attract consumers, this is evidenced by the number of online sales being more than offline sales. This research uses descriptive qualitative research. Data collection methods used are interviews, observation, and documentation. Based on this explanation, the solution designed is to create and implement the Shopee marketplace as an appropriate online marketing media application related to layout, content, and copywriting. Through the design and implementation of digital marketing. Necis62 is now able to effectively carry out operational activities and can sell its products online properly.

Date: 2022-06-26
New Economics Papers: this item is included in nep-pay and nep-sea
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:dmkpa

DOI: 10.31219/osf.io/dmkpa

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