Effect of market orientation, marketing capability, product innovation on performance

Muhammad Fadhlan Kabir

No jrha7, OSF Preprints from Center for Open Science

Abstract: Kinerja pemasaran adalah milik perusahaan pencapaian dalam kegiatan pemasaran. Untuk memenangkan persaingan sangat penting bagi perusahaan untuk berubah strategi mereka dengan orientasi pasar, karena meningkatnya persaingan global dan perubahan kebutuhan konsumen, perusahaan harus fokus pada kebutuhan pasar, agar dapat bertahan.

Date: 2021-10-04
New Economics Papers: this item is included in nep-cse
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:jrha7

DOI: 10.31219/osf.io/jrha7

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