STRATEGI PENINGKATAN JUMLAH HUNIAN HOTEL DENGAN ANALISIS SWOT

Muhammad Hidayat
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Muhammad Hidayat: STIE Nobel Indonesia

No jvb63, OSF Preprints from Center for Open Science

Abstract: This study aims to find out the Strategy of Increasing Number of Occupancy By Using SWOT Analysis At Hotel Arya Duta Makassar. This study was conducted for 1 month, from December to January 2018. Using primary data and secondary data, data were collected through questioners distributed to 19 respondents. The data is processed using the SWOT analysis formula by analyzing the internal and external factors faced by the company.The results of this study indicate that Hotel Arya Duta Makassar has a good value weight with its external environment that is in the position of Opportunities and Strength, so it can be concluded that the position of competition Arya Duta Makassar according to the SWOT diagram is in quadrant 1 (one) that is SO, aryaduta must choose an aggressive strategy to win the business competition it faces.

Date: 2018-09-30
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:jvb63

DOI: 10.31219/osf.io/jvb63

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