Cloud computing's influence on digital marketing

Hofa Abid
Additional contact information
Hofa Abid: Bt research scoiety

No kvtbw, OSF Preprints from Center for Open Science

Abstract: Numerous cloud-based marketing apps, ranging from CRM systems to marketing automation tools, are already in widespread usage today. These services assist marketers in tracking their campaigns and efforts across mobile, social, and Web platforms, as well as consumer interactions. There are more methods to engage prospective clients in this technological era, as Internet use has expanded across devices - but it's also more difficult to capture their attention. Consumers want for material that is original, organic, engaging, and individualized. Marketers may use cloud technologies to create new plans based on data and to create more customized and targeted marketing. These tools are almost certainly going to be integrated with one of the following digital marketing components.

Date: 2021-12-18
New Economics Papers: this item is included in nep-ict, nep-mkt and nep-pay
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://osf.io/download/61bf160604592c02c15dcf28/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:kvtbw

DOI: 10.31219/osf.io/kvtbw

Access Statistics for this paper

More papers in OSF Preprints from Center for Open Science
Bibliographic data for series maintained by OSF ().