Satisfaction of tourists to Hoi An ancient town, Vietnam

Ha Nam Khanh Giao, Dinh Kiem, , Le Thai Son and Truong Quoc Dung

No sbjev, OSF Preprints from Center for Open Science

Abstract: This research uses structural equation modelling (SEM) to test the correlation between service quality of the tourism destination and the satisfaction of the tourists who have visited Hội An ancient town. The research also uses the methods of Cronbach’s Alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and SEM. The result shows that the tourist satisfaction has been affected by 3 factors: (1) Responsiveness; (2) Reliability; and (3) Empathy which were ranked by the importance. The research also raises some suggestions to the management and the tourist businesses at Hội An to enhance the tourists satisfaction.

Date: 2018-08-07
New Economics Papers: this item is included in nep-sea and nep-tur
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:sbjev

DOI: 10.31219/osf.io/sbjev

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