STRATEGIC RESOURCES AND PROCESSES IN PROPERTY INDUSTRY: UNCOVERING NEW ANALYSIS APPROACH FOR BUSINESS DEVELOPMENT & ENTREPRENEURIAL DECISION

Muhammad Raynara Ghifarisadewa

No sy9tf, OSF Preprints from Center for Open Science

Abstract: The “Strategic Resources and Processes in Property Industry: Uncovering New Analysis Approach For Business Development & Entrepreneurial Decision” discusses about the strategic resources and strategic process that works in the Property business industry. From the management resources and business processes that will determine the company's performance. What factors are affecting the company performance the most? What are the resources of the business? The research for the data using the quantitative analysis with a purposive sampling method and continues by confirmatory analysis from an industry expert. The result of the data shows that the ready to sell property is the most strategic resource in the property sales industry that boosts up the company’s performance. Additionally, advertising is one of the most effective way to succeed in the selling property.

Date: 2021-11-28
New Economics Papers: this item is included in nep-ban and nep-cse
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:sy9tf

DOI: 10.31219/osf.io/sy9tf

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