SHARIA MARKETING MANAGEMENT AT "DE BURUAN HOUSE – FOOD AND COFFEE SHOP”

Wily Mohammad and Nabilla Ryca Maulidiyah
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Nabilla Ryca Maulidiyah: PT Chishiki NoHikari Indonesia

No t8uxa, OSF Preprints from Center for Open Science

Abstract: This research aims to find out how Islamic marketing values are carried out at the cafe, how the SWOT matrix is at the cafe, and how Islamic marketing recommendations are for the cafe. The problems and research focus in this study are described using a qualitative descriptive approach. This research relies on primary data collected through observation, interviews, and documentation. The results of this research are: 1. Islamic marketing values are carried out at the cafe, because the company has handled all aspects of Islamic marketing, including theistic (rabbaniyah), ethical (akhlaqiyyah), realistic (al-waqi'yyah), and humanistic (al-insaniyyah). 2. SWOT analysis has been made based on four parts of the matrix, namely Strength, Weakness, Opportunity, and Threat. 3. Various suggestions were obtained for future improvements and further development, based on Islamic marketing and technological updates.

Date: 2022-03-26
New Economics Papers: this item is included in nep-sea
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:t8uxa

DOI: 10.31219/osf.io/t8uxa

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