STUDY OF MEDIA CONVERGENCE INNOVATION DIFFUSION IN THE PEOPLE'S MIND DAILY

M. KhafidzinAli

No tdhwr, OSF Preprints from Center for Open Science

Abstract: The convergence of media is one of the development of mass media that involve many technological factors in it. The existence of the internet encourages the media to apply the concept of convergence of media such as online media, e-paper, e-books, social media, and others. Competition in the media business is one factor driving the mass media to apply this concept because the mass media today does not merely rely on printed formarts like as newspapers, magazines, books alone. Media convergence innovation is deemed necessary so that the mass media be able to remain competitive in today's media business era. As one of the innovations in mass media, media convergence requires a variety of processes and stages in the application. This paper will explore th process of diffusion of convergence innovation in the daily news Pikiran Rakyat. This qualitative study describes how media convergence is adopted by the mass media in stages.

Date: 2022-12-13
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:tdhwr

DOI: 10.31219/osf.io/tdhwr

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