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Influence of information technology: A relation between strategic orientation and firm performance

Stefanny Magdalena Susanto

No uwstz, OSF Preprints from Center for Open Science

Abstract: Strategic Orientation berpengaruh secara langsung terhadap firm performance suatu perusahaan. Teknologi Informasi menawarkan cara baru untuk menjangkau pelanggan dengan informasi pasar yang substansial. Dengan memanfaatkan Information Technology (IT), Perusahaan mendapatkan keuntungan dari pengaruh sosial terhadap pemasaran secara langsung, yang bertujuan untuk mengumpulkan informasi di jejaring sosial pelanggan.

Date: 2020-10-17
New Economics Papers: this item is included in nep-bec, nep-cse and nep-ict
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:uwstz

DOI: 10.31219/osf.io/uwstz

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