「書」中自有千里馬?企業經營臉書人才招募粉絲專頁 之動機、手法、困境與省思

Tun-Chun Huang

No uxcjr, OSF Preprints from Center for Open Science

Abstract: More and more corporate recruiters are (or are interested in) using Facebook fan pages to achieve their recruitment goals. Despite research interest in social media recruitment has grown rapidly in recent years, many questions remain unanswered in the literature. Why and how do companies use Facebook fan pages as a recruitment channel? What are the challenges and opportunities faced by these companies? To answer these questions, qualitative evidence collected from 29 firms operating Facebook fan pages for recruitment purposes. Results of the present study are interpreted through the lens of an extended Technology Acceptance Model. First, we identified five key determinants of the organizational adoption of Facebook fan pages (i.e., low/zero cost, popularity, contagion, usability, and interactivity). In addition, instrumental and symbolic motives have driven firms to operate fan pages in different ways. Finally, challenges and possible solutions for running Facebook fan pages were discussed. Taken together, the present study depicts the status quo of social media recruitment in Taiwan and provides future research and practical suggestions for both academics and practitioners.

Date: 2023-06-29
New Economics Papers: this item is included in nep-ger and nep-pay
References: Add references at CitEc
Citations:

Downloads: (external link)
https://osf.io/download/64e40dc3a9601a1b9b9c948e/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:uxcjr

DOI: 10.31219/osf.io/uxcjr

Access Statistics for this paper

More papers in OSF Preprints from Center for Open Science
Bibliographic data for series maintained by OSF ().