Behavioral Intentions to use Artificial Intelligence Among Managers in Small and Medium Enterprises

Alaa S. Jameel, Sinan Abdullah Harjan and Abd Rahman Ahmad
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Alaa S. Jameel: Cihan University-Erbil

No w69yh, OSF Preprints from Center for Open Science

Abstract: The purpose of this study is to examine the measure the Behavioral intentions (BI) to use artificial intelligence (AI) among managers in small and medium enterprises. the targets population of this study was the SMEs managers in Baghdad City after ensuring that the managers were using some form of AI. 184 valid questionnaires have been analyzed by Smart-PLS. The results indicated that performance expectancy (PE), Social influence (SI), Facilitating Conditions (FC), and Top management support (TMS) have a positive and significant impact on behavioral intention to use AI among the managers in SMEs; on the other hand, the effort expectancy (EE) has an insignificant impact on behavioral intention to use AI among the managers.

Date: 2023-07-10
New Economics Papers: this item is included in nep-ain, nep-cmp, nep-ent and nep-sbm
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:w69yh

DOI: 10.31219/osf.io/w69yh

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