ANALISIS PENGARUH KUALITAS PRODUK, HARGA, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN (AMDK) MEREK AICOS PRODUKSI PT. BUMI SARIMAS INDONESIA

, Fetrizen and Nazaruddin Aziz

No w6dt5, OSF Preprints from Center for Open Science

Abstract: Basically the decision to buy bottled water by consumers is influenced by many factors such as the quality of a product, brand, taste, lifestyle and the range of promotion made by the company. Driven by the needs that exist within a person and the desire that the needs in a person are affected if the consumer shows a sense of fun that ultimately leads to loyalty. Loyal customers are more valuable than customers who are just satisfied. For loyal customers will always use the product of all time and is a source of revenue and Aicos company in this case have been concerned about factors that can affect consumers in buying decisions. In this research, the research describes several variables that influence consumer purchase decision that is product quality, price, promotion. The quality of the product, the price, the promotion is called the independent variable and the purchase decision is called the dependent variable. Through the research results obtained by researchers, the researchers drew the conclusion that the variables free of price and promotion have a significant effect on purchasing decision because the value of sig <0,05. While for the independent variable of product quality has no significant effect with purchase decision because sig value> 0,05. This is because the consumers who have been interviewed stated that the drinking water products in their quality packaging are almost the same.

Date: 2019-02-26
New Economics Papers: this item is included in nep-sea
References: Add references at CitEc
Citations:

Downloads: (external link)
https://osf.io/download/5c85faca66b44d001b755658/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:w6dt5

DOI: 10.31219/osf.io/w6dt5

Access Statistics for this paper

More papers in OSF Preprints from Center for Open Science
Bibliographic data for series maintained by OSF ().