Cloud Service Marketing Strategy Framework for Higher Value Customer-Segments Deployment

Omar Alfarisi ()

No x7hft, OSF Preprints from Center for Open Science

Abstract: The cloud service has emerged as one of the 21st-century novel Storage as a Service (SaaS) solutions that eased access to digital storage as needed, with zero maintenance and management efforts on the end users. However, multiple options are currently available with different end-user segments and needs. The service providers would need strategic focus on what segment and feature to target that would be more profitable and attractive to the end users. We analyze the family end-users, compared to corporate and e-commerce, and identified the customer-segment-focused marketing strategy. Although each segment's need differs, the cloud service's capabilities share potential higher value generation to multiple segments. We started by reviewing available strategic marketing analysis techniques to select the best that fits the available data. Finally, we outlined the marketing program and implementation control to deliver growing value to the service provider and end-users.

Date: 2023-05-08
New Economics Papers: this item is included in nep-pay
References: View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
https://osf.io/download/645896665715c41669ffd385/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:x7hft

DOI: 10.31219/osf.io/x7hft

Access Statistics for this paper

More papers in OSF Preprints from Center for Open Science
Bibliographic data for series maintained by OSF ().