Market Volatility, Digital Transformation and Innovation changed the way of competition

Amal Wijenayaka

No xyfbt, OSF Preprints from Center for Open Science

Abstract: The world is rapidly changing. As a result, organizations have to find new ways to compete with close competitors. It is challenging to use traditional methods and ways. Advertising and price war are not gaining sustainable competitive advantage further. Most past researches mentioned that Innovation is the key to future success. Furthermore, it is required to transform to digitalization. It provides new insight into the organization. Market volatility is a huge challenge to the organization. However, it can be managed with digitalization and Innovation.

Date: 2022-01-05
New Economics Papers: this item is included in nep-com, nep-cwa, nep-ict and nep-reg
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:xyfbt

DOI: 10.31219/osf.io/xyfbt

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