Addressing Public Health Emergencies via Facebook Surveys: Advantages, Challenges, and Practical Considerations

André Grow, Daniela Perrotta, Emanuele Del Fava, Jorge Cimentada, Francesco Rampazzo, Sofia Gil-Clavel and Emilio Zagheni
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Emanuele Del Fava: Max Planck Institute for Demographic Research, Germany
Sofia Gil-Clavel: Max Planck Institute for Demographic Research

No ez9pb, SocArXiv from Center for Open Science

Abstract: Surveys of the general population can provide crucial information for designing effective non-pharmaceutical interventions to tackle public health emergencies, such as the COVID-19 pandemic. Yet, conducting such surveys can be difficult, especially when timely data collection is required. In this paper, we discuss our experiences with using targeted Facebook advertising campaigns to address these difficulties in relation to the COVID-19 pandemic. We describe central advantages, challenges, and practical considerations. This includes a discussion of potential sources of bias and how they can be addressed.

Date: 2020-05-30
New Economics Papers: this item is included in nep-hea
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:osf:socarx:ez9pb

DOI: 10.31219/osf.io/ez9pb

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