Business Marketing of the Agricultural Co-operatives Association in Aomori Prefecture in the l900s and l920s: Building Cooperative Relationships among the Association, Associate partners, and Wholesalers

Izumi Shirai ()
Additional contact information
Izumi Shirai: Graduate School of Economics, Osaka University

No 09-32-Rev, Discussion Papers in Economics and Business from Osaka University, Graduate School of Economics

Abstract: This article analyzed the business marketing of the Agricultural Co-operatives Association established in Takedate Village in the Tsugaru district of Aomori Prefecture in 1907. In the early stages of the Meiji period, this area was considered as backward in terms of commodity production and circulation. However, the Agricultural Co-operatives Association has been highly evaluated for its business marketing across the nation ever since the mid-1910s, and has built a brand name for itself, We obtained the followings results. (1) By means of production inspection before packaging, the association made an effort toward not only the production of high-quality apples but also their trusted shipment in accordance with the brand name and standards established for itself. All these were extremely advanced efforts in agricultural commodity transactions. (2) However, until the early 1910s, the business sales of the association encountered certain problems. One problem was that the association partners had illegally sold apples to merchants and therefore, could not gather enough apples to sell. Another problem was that the specification wholesalers in the great city did not make all their payments smoothly. While being such status, the association thought much of the trust and the autonomy at the partners and the wholesales. It supported without laying down compulsion and a penalty regulation. (3) The problems mentioned in the above point were solved after the association received special awarding in 1916. The association became flagrant nationwide and succeeded in establishing a brand name image. The partners recognized that apples sold on behalf of the association should be done so at favorable prices. As the association fs apples became famous in the markets of consuming regions, wholesalers came to recognize special wholesale contracts with this association as an honor. Consequently, the association grew to be an economic organization that took the initiative in product sales to wholesalers even in important cities such as Tokyo.

Keywords: Japanese Economic History; Agricultural Co-operatives Association; Institution; Market (search for similar items in EconPapers)
JEL-codes: N55 N75 N85 (search for similar items in EconPapers)
Pages: 37 pages
Date: 2009-09, Revised 2010-01
New Economics Papers: this item is included in nep-agr, nep-his and nep-mkt
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www2.econ.osaka-u.ac.jp/library/global/dp/0932R.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osk:wpaper:0932r

Access Statistics for this paper

More papers in Discussion Papers in Economics and Business from Osaka University, Graduate School of Economics Contact information at EDIRC.
Bibliographic data for series maintained by The Economic Society of Osaka University ().