Daewoo Motors (1992-1999)A dragon multinational in the car industry

Sardor Tadjiev () and Pierre-Yves Donzé
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Sardor Tadjiev: Osaka University, Graduate School of Economics

No 20-15, Discussion Papers in Economics and Business from Osaka University, Graduate School of Economics

Abstract: Multinational enterprises (MNEs) from emerging countries have shown their ability to compete as latecomers against established enterprises in various industries. Such latecomers are known as gdragon multinationals h and much research has been conducted to analyze their behavior and competitive advantages. This paper focuses on the strategy implemented by the Korean automobile company Daewoo Motors to expand into the global market. Based on the international business literature on the emergence of multinational enterprises in emerging countries, this paper examines why Daewoo Motors invested first in developing economies such as Uzbekistan and Eastern Europe upon expanding into the global market. It discusses both the growth of foreign sales and the organization of overseas assembly plants. In addition, this paper explores the impact of investing in other emerging countries on the competitiveness of the firm and evaluates the potential risks of this approach.

Keywords: Daewoo Motors; globalization; dragon multinationals; automobile industry (search for similar items in EconPapers)
JEL-codes: D22 F23 L62 N85 (search for similar items in EconPapers)
Pages: 27 pages
Date: 2020-11
New Economics Papers: this item is included in nep-ind and nep-int
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