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Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment

Celine Michaud, Daniel Llerena and Iragaël Joly

European Review of Agricultural Economics, 2013, vol. 40, issue 2, 313-329

Abstract: This paper investigates consumers'willingness to pay a price premium for two environmental attributes of a non-food agricultural product. We study individual preferences for roses associated with an eco-label and a carbon footprint, using an economic experiment combining discrete choice questions and real economic incentives involving real purchases of roses against cash. The data are analysed with a mixed logit model and reveal significant premiums for both environmental attributes of the product. , Oxford University Press.

Date: 2013
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Citations: View citations in EconPapers (45)

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Working Paper: Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment (2013)
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European Review of Agricultural Economics is currently edited by Timothy Richards, Salvatore Di Falco, Céline Nauges and Vincenzina Caputo

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