Farmer preferences for adopting precision farming technologies: a case study from Italy

J Blasch, B van der Kroon, P van Beukering, R Munster, S Fabiani, P Nino and S Vanino

European Review of Agricultural Economics, 2022, vol. 49, issue 1, 33-81

Abstract: Precision farming (PF) technologies can help to mitigate the environmental impact of agriculture by reducing fertiliser use and irrigation while saving cost for the farmer. However, these technologies are not widely adopted in Europe. We study farmers’ willingness to adopt PF technologies based on a choice experiment. Among other determinants, we explore the role of social influence for the valuation of PF technology features. The data are analysed using mixed and latent class logit models. Our results show that knowledge of fellow farmers who adopted the technology positively influences the valuation of PF technology features, stressing the importance of networks.

Keywords: sustainable agriculture; technology adoption; social networks; choice experiment; choice modelling (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (14)

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