The Travel Agency Website – Factor for Business Success

Băltescu Codruța Adina ()
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Băltescu Codruța Adina: “Transilvania†University of Brașov
Authors registered in the RePEc Author Service: Codruta Adina Baltescu ()

Ovidius University Annals, Economic Sciences Series, 2017, vol. XVII, issue 2, 371-375

Abstract: E-commerce is a constant of contemporary life. The online purchase of tourist products is a complex and delicate process, and in this respect, the website has a decisive role. The way the website is designed, the information provided and the functional characteristics can make a difference between an ordinary and a successful travel agency. This article provides an analysis of the websites of the best known travel agencies in Brașov County. The evaluation highlight that, in terms of product, non-product and reservation features, the analyzed websites meet the desired characteristics. But as concerning payment, functionality and customer relationship management features, these elements are poorly highlighted. This assessment suggests the preference of travel agencies to address to local inhabitants, thus demonstrating their propensity on the outgoing component of the intermediary activities they carry out.

Keywords: tourism website; website evaluation; travel agency; e-commerce (search for similar items in EconPapers)
JEL-codes: M31 Z33 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xvii:y:2017:i:2:p:371-375

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