Quality Strategies Applied on the Market of Integrated Security Systems

Nicoleta Andreea Neacsu () and Anca Madar ()
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Nicoleta Andreea Neacsu: “Transilvania†University of Brasov
Anca Madar: “Transilvania†University of Brasov

Ovidius University Annals, Economic Sciences Series, 2021, vol. XXI, issue 1, 630-636

Abstract: Security is one of the basic needs of people, with integrated security systems becoming an important technology in today's society. Quality in the market of integrated security systems, involves the provision of products and services that meet the expressed or implicit needs of customers. This paper analyzes the most important quality strategies applied in this market and the authors conducted a quantitative marketing research to identify the opinions and perceptions of potential customers regarding the quality of integrated security systems and their role in ensuring the security climate.

Keywords: quality management; quality strategies; security systems; customer satisfaction; marketing research (search for similar items in EconPapers)
JEL-codes: L62 M11 M31 Q56 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:630-636

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