The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area

Liliana Gherghina ()
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Liliana Gherghina: “Babeș-Bolyai” University of Cluj-Napoca, Faculty of Economics and Business Administration, Romania

Ovidius University Annals, Economic Sciences Series, 2023, vol. XXIII, issue 2, 459-469

Abstract: The purpose of the research is to identify the preference, motivation, attitude and satisfaction of consumers towards the resorts found in the Semenic Tourist Area. The paper presents the results obtained through direct research, respectively an occasional survey using the questionnaire, through used to identify if there is tourist demand, what is the frequency of consumption and what budget is reserved for a minimum stay, respectively the attitude of consumers regarding the main sources of information when choosing a tourist accommodation structure, depending on unit type, classification, rates and payment methods. At the same time, the preference for purchasing tourist services, the motivation, the selection criteria used when choosing a tourist accommodation structure, the degree of satisfaction with the basic and additional services offered, the degree of satisfaction with the natural environment, road transport and cable installations, tourist routes, ski slopes, facilities for entertainment and relaxation were also identified.

Keywords: mountain resort; consumers; preference; satisfaction; motivation (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Date: 2023
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