Enfoque teórico multidisciplinar para la provisión electrónica de servicios

Jana Prodanova, Sonia San-Martín and Nadia Jiménez

No 1705, DOCFRADIS Working Papers from Catedra Fundación Ramón Areces de Distribución Comercial

Keywords: Revisión de la literatura; Marketing relacional; Teoría de Señales; TIC; personalidad (search for similar items in EconPapers)
JEL-codes: D11 L81 M30 (search for similar items in EconPapers)
Pages: 46
Date: 2017-10, Revised 2017-10
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