Studying the impact of food values, subjective norms and brand love on loyalty: findings obtained at fast food restaurants in Mexico

Alicia Izquierdo–Yusta, María Pilar Martínez–Ruiz and Héctor Hugo Pérez–Villarreal

No 2103, DOCFRADIS Working Papers from Catedra Fundación Ramón Areces de Distribución Comercial

Keywords: Theory of planned behaviour (TPB); food values; subjective norm; brand love; loyalty; fast food industry (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Pages: 27
Date: 2021-03, Revised 2021-03
New Economics Papers: this item is included in nep-agr and nep-ipr
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Persistent link: https://EconPapers.repec.org/RePEc:ovr:docfra:2103

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