CONSUMER PREFERENCES AS DRIVERS OF THE COMMON BEAN TRADE IN TANZANIA: A MARKETING PERSPECTIVE

Fulgence J. Mishili (), Anna Temu (), Joan Fulton and Jess Lowenberg-DeBoer ()
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Jess Lowenberg-DeBoer: Department of Agricultural Economics, Purdue University, W. Lafayette, IN

No 09-02, Working Papers from Purdue University, College of Agriculture, Department of Agricultural Economics

Abstract: The objective of this study was to determine the impact of bean grain quality characteristics on market price. The data was collected from retail markets in Tanzania. Hedonic pricing provides a statistical estimate of premiums and discounts. Implications for development of bean markets include: i) extension agents should identify cost-effective ways to educate producers on targeting urban market niches based on consumer preferences for varieties, ii) breeding for bruchid resistant beans and use of appropriate storage technologies would alleviate the problems of storage damage, and iii) requiring a portfolio of grain quality characteristics to fit consumer preferences in local markets.

Keywords: Beans; markets; consumer preferences; hedonic; storage; Tanzania (search for similar items in EconPapers)
JEL-codes: D12 Q13 (search for similar items in EconPapers)
Pages: 18 pages
Date: 2009
New Economics Papers: this item is included in nep-agr and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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http://ageconsearch.umn.edu/bitstream/48644/2/09-02.pdf (application/pdf)

Related works:
Working Paper: Consumer preferences as drivers of the common bean trade in Tanzania: A marketing perspective (2009)
Working Paper: CONSUMER PREFERENCES AS DRIVERS OF THE COMMON BEAN TRADE IN TANZANIA: A MARKETING PERSPECTIVE (2009)
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Persistent link: https://EconPapers.repec.org/RePEc:pae:wpaper:09-02

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