ISO certification and new product success in an emerging market

Jie Wu () and Zefu Wu ()
Additional contact information
Jie Wu: University of Macau
Zefu Wu: City University of Macau

Asian Business & Management, 2019, vol. 18, issue 1, No 4, 71 pages

Abstract: Abstract The relationship between self-imposed certification of the quality of a firm’s management practices and its new product performance was investigated using data from a survey of 878 manufacturing and service firms. Certification was shown to promote new product success by reducing the information asymmetry a firm and potential buyers in an emerging market. That positive effect weakens where the quality of local institutions is better.

Keywords: Information asymmetry; Quality management; Product innovation; Institutional development; Information accessibility; Emerging markets; China; International Organization for Standardization (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://link.springer.com/10.1057/s41291-018-0046-6 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:abaman:v:18:y:2019:i:1:d:10.1057_s41291-018-0046-6

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41291

DOI: 10.1057/s41291-018-0046-6

Access Statistics for this article

Asian Business & Management is currently edited by Fabian Jintae Froese

More articles in Asian Business & Management from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().