Nudging: a very short guide

Cass R. Sunstein ()
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Cass R. Sunstein: Harvard University

Business Economics, 2019, vol. 54, issue 2, No 6, 127-129

Abstract: Abstract This brief essay offers a general introduction to the idea of nudging, along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create a separate “behavioral insights unit” or instead to rely on existing institutions.

Keywords: Nudges; Behavioral economics; Regulation (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (7)

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DOI: 10.1057/s11369-018-00104-5

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