Influence Your Firm’s Resilience Through Its Reputation: Results Won’t Happen Overnight but they Will Happen!

Noel Tracey () and Erica French ()
Additional contact information
Noel Tracey: Queensland University of Technology
Erica French: Queensland University of Technology

Corporate Reputation Review, 2017, vol. 20, issue 1, No 4, 57-75

Abstract: Abstract Much of the reputation literature tends to approach the relationship between firms’ reputation and performance as one of a direct causal relationship. We propose here that to improve our understanding of corporate reputation it is necessary to re-conceptualise reputation as having a more indirect influence. We highlight that reputation acts as a source of resilience which provides firms with an enhanced ability to adapt when faced with external difficulties as well as allowing the firm to rebound following a performance decline. Rather than relying on traditional measures of reputation, such as Fortune ratings, this research analysed the content of 10,582 Australian firms’ annual reports over 17 years to identify what senior executives communicate to their stakeholders. These results were then subjected to survival analysis which identified that firms with superior financial and service reputation tended to outperform firms without such standing, across three objective measures of financial performance.

Keywords: corporate reputation; adaptive resilience; rebound resilience; intangible resources (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://link.springer.com/10.1057/s41299-017-0014-7 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:crepre:v:20:y:2017:i:1:d:10.1057_s41299-017-0014-7

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41299

DOI: 10.1057/s41299-017-0014-7

Access Statistics for this article

Corporate Reputation Review is currently edited by Guido Berens

More articles in Corporate Reputation Review from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().