Dilemmas of Reputation Risk Management: Theoretical Study

Danuta Szwajca ()
Additional contact information
Danuta Szwajca: Silesian University of Technology in Gliwice

Corporate Reputation Review, 2018, vol. 21, issue 4, No 3, 165-178

Abstract: Abstract Reputation is a very valuable resource of a contemporary enterprise because it may create its long-term competitive advantage and market value. A strong, positive reputation must be built in many years, while it can be damaged relatively quickly. There are many threats to reputation that in the current digital era are multiplied by the development of the Internet and social media. Therefore, the importance and need for the effective reputation risk management is growing, which, however, is a very difficult challenge for managers. In this paper, it was demonstrated that the dilemmas of reputation risk management stem from the complex, emotional, and rational structure as well as from the qualitative character of reputation, which generates difficulties in identifying the causes and sources of its threats. The qualitative character of reputation risk, fuzzy responsibility for reputation, and its protection as well as a lack of proper methods and tools to measure the reputation risk—these are the main problems that hinder the formulation of the acceptable concepts of reputation risk management and their implementation into practice.

Keywords: Corporate reputation; Reputation risk; Stakeholders; Risk management (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://link.springer.com/10.1057/s41299-018-0052-9 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:crepre:v:21:y:2018:i:4:d:10.1057_s41299-018-0052-9

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41299

DOI: 10.1057/s41299-018-0052-9

Access Statistics for this article

Corporate Reputation Review is currently edited by Guido Berens

More articles in Corporate Reputation Review from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().