A Holistic Framework of Corporate Website Favourability

Elena Ageeva (), Pantea Foroudi (), T. C. Melewar (), Bang Nguyen () and Charles Dennis ()
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Elena Ageeva: Middlesex University London
Pantea Foroudi: Middlesex University London
T. C. Melewar: Middlesex University London
Bang Nguyen: East China University of Science and Technology
Charles Dennis: Middlesex University London

Corporate Reputation Review, 2020, vol. 23, issue 3, No 7, 214 pages

Abstract: Abstract This paper extends the current knowledge of corporate website favourability (CWF) by developing a comprehensive conceptual model of its influence on corporate image, corporate reputation, loyalty and identification. The paper reviews previous studies on corporate websites from the perspectives of marketing, management, corporate identity and corporate visual identity in order to inform our understanding of the antecedents and consequences of CWF. The propositions and the conceptual framework present an approach by which a corporation can design and manage a favourable corporate website. A number of important contributions are offered: first, the paper adds to the understanding of CWF; second, it discusses the antecedents of CWF by drawing upon the existing literature; third, it is beneficial for practitioners in shaping CWF strategies and fourth, it offers possible consequences of CWF and provides a framework for future testing.

Keywords: Corporate website; Corporate website favourability; Corporate image; Corporate reputation; Loyalty (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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DOI: 10.1057/s41299-019-00079-9

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